Doula. Writer. Mother. Strategist.
Big Picture Thinker.
At Mardi Gras in New Orleans in 2020.
Advocating for midwifery at the Texas Capitol in 2025.
I'm Carrie Murphy, a long-time full-spectrum doula, writer, and communication specialist for maternal and reproductive health organizations and brands. I’m also a mother, poet, herbalist, certified breastfeeding specialist, and advocate for birthworkers.
I’ve been providing care to families and writing about women’s and reproductive health since 2012. I use my decade+ of experience as a writer, as a full-spectrum doula, and as an organizer in the birthwork space to bring clear, compassionate communications. That includes content and copywriting, communication strategy, community engagement, and project support that helps organizations and brands stay connected to their people.
As a journalist, I've written hundreds of articles about pregnancy, birth, women's health, and reproductive care for publications like Elle, Women's Health, Parents, and more. These days, I focus my work on visioning and executing kick-ass communications for brands and organizations that serve people, especially parents and birthworkers. From lactation to doula care, maternal health advocacy to overall reproductive wellness, I bring a carework perspective shaped by years of supporting people through real-life decisions and experiences.
I am a connector and community-builder (ask me about the neighborhood popsicle hangouts I host in my backyard!) and I see my commitment to our interconnectedness as humans as a vital part of doing communications work.
Body literacy, body autonomy, and reproductive justice inform all of my work in the world—from my writing to my support of pregnant, birthing, and postpartum women and people. I believe that everyone should have access to knowledge, tools, and support to live healthy lives and make informed decisions. I’m committed to approaching my work with humility, especially around the ways race, privilege, power, and access shape people’s reproductive experiences.
My career has included co-founding the New Mexico Doula Association and the UNMH Volunteer Birth Companion Program, working at several maternal health startups, planning and executing statewide lactation conferences for the New Mexico Breastfeeding Task Force, and even cowriting an article in the Journal of Midwifery and Women’s Health. I am also a former doula member of Birthmark Doula Collective in New Orleans. I have a BA from the University of Maryland, an MFA from New Mexico State University, and a certificate in Public Health (Maternal Child Health) from the University of New Mexico. I currently live in Austin, TX, with my family.
Supporting a birth in 2017. Photo by SMA Photography
💡Fun facts
I have an MFA in Creative Writing and am the author of two books of poetry, both published on small presses.
I am a trained herbalist and am always learning more about plants and plant medicine!
I never drink coffee, but can almost always be found with a cup of tea.
The name Opuntia Communications comes from opuntia, the Latin name for the genus of the prickly pear cactus.