Major Care

Major Care was a virtual postpartum startup that blended the power of guided learning with HIPAA-compliant virtual doula and lactation care. I did all content strategy, copywriting, UX writing, social media strategy and execution (including design), email marketing, app content, and more for Major Care from 2020-2023. It was acquired by Pacify in 2024. I am continuing to add my work here, because it was a lot!

Samples

Content for My Fourth, the first-ever app to focus on postpartum parents. The app provided content and guidance for days 1-90 postpartum. Excerpt here is from day 44-day 90 postpartum.